Monday, 8 December 2008

The Monster is evolving...

Internet job boards came on the scene in the mid nineties and revolutionised the way we look for a new job.

No longer do we wait for Thursday’s newspaper and head to the opportunities section with our red marker pen, ready to circle whatever looks interesting.

Now I can look for jobs on any day of the week, without even leaving my house to go to the news agent. I could wake up in the middle of the night, wondering what others doing a role like mine are earning and get an approximation in just minutes by switching on my computer.

If I feel tempted, and have my CV ready, I can apply with just a few clicks of my mouse. No need to worry about having nice paper to print on or ink in my printer. I don’t need to buy an envelope or even a stamp.

Searching on the internet for a job allows us to find opportunities in companies that we have not heard of or companies that we might not have thought to send our CV to otherwise. I could even add my CV to a database and then do NOTHING – just wait for the right job to come and find me while I get on with my life.

It sounds pretty nifty to me already. So when Monster says that it’s all about to change, you have to take notice! Monster’s CEO and Chairman, Sal Iannuzzi says that the new website will be almost a 100% rebuild. There will be new features and functionality unique in the industry. Debby Lloyd and I attended a launch breakfast for the new site at Altitude on the 29th floor of the Milbank Tower in London Last Monday. The full extent of the rebuild was confirmed when we were shown just how different the site will look and feel for both candidates and recruiters.

A lot of other job boards have recently gone through overhauls and then spent a lot of money on advertising. I was approached by following their re-launch earlier this year. I had, of course, seen their new advertisements on E4 (just before Scrubs) and so was unconsciously aware that something was going on in that world. But was it fish4jobs or totaljobs or could it have been jobsite? It’s really hard to say. I wonder how these other job boards will react to their already much more recognisable competitor coming in and trouncing them all with a career management revolution.

How can it get any better?

Monster has not done anything by half measures. They have spent many millions of dollars on THE BEST search tools that money can buy to analyse their industry leading CV database (I don’t even know if I’m allowed to tell you how many CVs that is). This means they can provide job seekers with information regarding likely future career moves based upon their previous experience, or allow someone to input their career goals to find out what they need to do to get there.

When you go to the homepage of New Monster, it won’t look the same for any two people. New Monster goes beyond the Niche Job Board provision – it is a 100% personal and customisable job board. You see what you tell it you want to see, and the most relevant jobs will find you. I don’t know anywhere else I can get that.

On a more logistical level, the sign up process has been streamlined. It will now only take 50% of the time to create your profile (My Monster) and upload your CV (but only if you want to). This gives job seekers more time to be focusing on their career rather than plodding through the dull sign-up process getting bored and frustrated.

This new stage of evolution will allow the job seeker to not only have control over their job search, but their entire career path. The aim is for you to be able to look at your present experience and compare with others, see possible future career paths and how to effectively take the next steps. You will also come back to the site regularly, just to see that you are still going in the right direction, this might allow you to see an opportunity for faster progression you might otherwise have missed.

I can’t wait to see it working!

New monster goes live on Saturday 10th January 2009.

By Katharine Robinson
Research Associate

1 comment:

  1. I like your use of the term 'New Monster' - has connotations of 'New Labour', although I'm not sure how great it is to have that association!