Monday, 23 March 2009

Local Politics and Green – who has an SME IT solution?

Last Thursday I attended the local West Berkshire Green Forum. An interesting mix of organisations attended – some local SMEs interested in being “more green” and some major corporates keen to explain their green credentials – Vodafone & AWE (Atomic Weapons Establishment) to name but two. Now there’s an interesting mix! Impressively AWE has a whole team of environmentalists (including Newt catchers). Add to this the usual Local Authority Element (being dragged down in pointless detailed discussion on car charging and sharing problems from M4 services on the morning commute into London). You get the picture I’m sure.

People - there are bigger issues out there to solve, and smaller projects to crack on with that are not so fraught with complexity!

Strength of feeling was running high as you can imagine with Vodafone (unfairly in my opinion) being harangued by a “green vocalist” on landfill. I’m all for challenge in the corporate space but not when it’s unconstructive, argumentative and frankly embarrassing.

One thing was clear however from the SME sector. The willingness to act was being hampered by a) lack of money for investment, b) confusion on products and services c) time d) in some cases red tape regulation.

Couldn’t help but think there’s a great need for an SME software programme that asks you questions and at the “click of a button” prints off a simple action list based on your input …. Plus independently recommends products, services and solutions to get you from A – Z on green initiatives in the company. Simples. I’m not talking about a carbon footprint calculation here either. I’m talking holistic top to bottom sustainability road map. If you have the brains – give me a shout, I’ve got the investor that would probably do it with you and around 50 companies that you could trial it with and a wealth of talent that would help you build it.

By Debby Lloyd
Managing Director, EcoSearch

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